KLIA, 16 January 2025 – Malaysia Airlines and Firefly have been appointed as official airline partners for the ASEAN Travel Exchange (TRAVEX). A key component of the ASEAN Tourism Forum (ATF) 2025, TRAVEX serves as a business platform connecting ASEAN buyers and sellers, showcasing a diverse range of destination products and services. The event is scheduled to take place from 15 to 18 January 2025 at the Persada Johor International Convention Centre, Malaysia.
As official airline partners, Malaysia Airlines and Firefly will offer seamless travel solutions for delegates attending ATF 2025 and TRAVEX, including buyers and media representatives. By offering extensive connectivity across domestic and international routes, both airlines will ensure convenient access to Johor, Malaysia – the host destination for this prestigious event. The collaboration underscores a commitment to promoting ASEAN as a unified travel destination while showcasing the service and hospitality that define the travel experience with Malaysia Airlines and Firefly. Malaysia Airlines will showcase the essence of ‘Malaysian Hospitality’, while Firefly will complement this effort by offering connectivity across domestic and regional destinations, supporting accessibility for the event.
Dersenish Aresandiran, Chief Commercial Officer of Airlines from Malaysia Aviation Group, said, “Malaysia Airlines and Firefly are honoured to be the official airline partners for TRAVEX 2025. This collaboration underscores a commitment to enhancing connectivity across ASEAN and beyond, ensuring seamless and efficient travel for delegates. By providing exceptional service and culturally immersive travel experiences, Malaysia Airlines continues to strengthen its role as the gateway to Malaysia and beyond for global travellers.”
“ATF 2025 serves as a vital platform for shaping a vibrant and sustainable future for ASEAN’s tourism industry,” said Datuk Manoharan Periasamy, Director General of Tourism Malaysia. “This forum offers an opportunity to showcase Southeast Asia’s breathtaking natural beauty, rich cultural heritage, and inspiring stories, captivating travellers from around the world. Malaysia is honoured to host this prestigious event, and with the support of Malaysia Airlines and Firefly, we aim to ensure seamless connectivity and exceptional experiences for all attendees.”
Organised by the Ministry of Tourism, Arts and Culture Malaysia, ATF 2025, under the theme “UNITY IN MOTION: SHAPING ASEAN’S TOURISM TOMORROW,” aims to unite leaders from ASEAN nations to drive sustainable tourism and digital transformation across the region. As official airline partners for TRAVEX, Malaysia Airlines and Firefly are committed to supporting the forum’s vision of a thriving and sustainable ASEAN tourism industry. Both airlines will provide seamless travel solutions for delegates, including ministers of tourism, government representatives, corporate leaders, and media from across the region.
Additionally, to encourage travellers to rediscover the joy of exploration, immerse themselves in diverse cultures, and create unforgettable experiences, Malaysia Airlines recently launched its global “Time For” travel campaign happening from now until 22 January 2025, inviting travellers worldwide to make 2025 a year of memorable journeys. For more information and to book your next holiday, visit the official Malaysia Airlines website at www.malaysiaairlines.com or mobile app to get the latest information and promotions conveniently at your fingertips anytime and anywhere.
