What is the nature of the emergent needs felt among Naval Group’s customer navies as a consequence of the worldwide geopolitical context?
The dominant need is to have “combat-ready” and resilient warships, equipped with effective defence and strike capabilities. Other needs include having reliable combat systems capable of winning the fight for information as well as drones which can be deployed for all kinds of missions, always in the interest of naval combat.
What can the hundreds of foreign delegations expected at the Naval Group stand in the course of these four days look forward to in terms of Naval Group’s offer?
A forty-minute modular journey will take visitors through a visual, immersive and very practical, real-life experience featuring striking highlights which will no doubt make a strong impression and inspire discussions. Quality is central in promoting our products to our existing and prospective customers. Rather than presenting a global offer and taking the risk of submerging potentially interested parties in a deluge of information, we have chosen to highlight a palette of strategic orientations. These include the Blacksword Barracuda®, the new small surface drone, the multipurpose modular launcher (LMP), the F21 torpedo, the defence and intervention frigate (FDI), our proposals for modernisation – a colossal market – and of course our capability as systems integrator. Lastly, we must also rise to the challenge of leaving a lasting impression by virtue of our capacity to produce better and more, supported by innovation and high technology. Joint promotional activities with key partners are also in the offing.
How have you prepared for this event?
We hit the drawing board in November 2023. All our marketing material has been completely refreshed to embody a clear line of communication showcasing Naval Group’s value proposition, combined with well-defined business objectives. Our deep-seated bond with the French Navy and their feedback from naval theatres of operation are assets to developing and promoting our solutions. A hundred or so Naval Group employees from all departments as well as members of the Executive Committee and partners will take turns at the stand.
What are the outcomes you hope for, post Euronaval?
A part of preparing the terrain correctly involves managing to pinpoint what exactly representatives heading visiting delegations have in mind or their specific areas of interest. We will know we’ve done a good job if at the end of their visit to Euronaval, they approach us and say, “Let’s meet again, I’d like to hear about your products in greater detail.”
