• New data from Brand Finance highlights rising defence budgets, space innovation, and the return of commercial aviation as key drivers of brand value growth across the sector
  • Boeing holds onto the top spot, with brand value up 12% to USD18.2 billion
  • Saab is the fastest-growing brand, up 59% amid surging European defence demand
  • Rolls-Royce posts the fastest growth among top 10 brands, up 44%
  • Total sector brand value rises 10%, with South Korea, Germany, Italy, and the UK seeing the largest national gains
  • SpaceX is the strongest brand in the sector, with a Brand Strength Index (BSI) of 90.1

LONDON, 15 April 2025 – Boeing has retained its position as the world’s most valuable Aerospace & Defence brand for the tenth consecutive year, according to the latest report by Brand Finance, the world’s leading brand valuation consultancy. Boeing’s brand value rose 12% year-on-year to USD18.2 billion, supported by the global recovery in commercial aviation and strong performance across its defence and space divisions.

Saab is the fastest-growing brand in the ranking, up 59% to USD1.4 billion. As European nations boost defence budgets in response to heightened security concerns, Saab’s production capacity, reliability, and technology leadership have made it a key strategic supplier. The Swedish brand also announced plans to open a manufacturing site in Ukraine as part of a regional security partnership.

Rolls-Royce recorded the fastest brand value growth among the top ten brands, up 44% to USD4.5 billion. Its strong performance reflects growing commercial engine demand, progress in sustainable aviation, and ambitious innovation projects – including a nuclear reactor for lunar use.

The top 25 most valuable Aerospace & Defence brands recorded a 10% overall increase in total brand value in 2025, fuelled by rising geopolitical tensions, renewed investment in air travel, and the rapid expansion of the commercial space sector. Major defence companies benefitted from multi-billion-dollar national rearmament programmes, while aviation manufacturers saw demand rebound as passenger traffic returned to pre-pandemic levels.

SpaceX is the strongest brand in the sector, earning a BSI score of 90.1 out of 100 and an elite AAA+ rating. With more than 130 launches in 2024, significant collaborations with NASA, and high visibility for its Starship programme, SpaceX continues to shape the future of space exploration and defence infrastructure.

Savio D’Souza, Senior Director at Brand Finance, commented:

“The Aerospace & Defence sector is undergoing a profound transformation. Renewed geopolitical urgency, growing investment in clean aviation, and a new era of commercial space exploration are reshaping brand value. In this high-stakes environment, strong brands are becoming synonymous with national security, innovation, and economic resilience.”