- Agreement will expedite deployments of Blueview digital passenger experiences for operators of Dash 8-400 aircraft
PARIS, France, June 21, 2023 – At the Paris Air Show today, Bluebox Aviation Systems Ltd. (Bluebox) and De Havilland Aircraft of Canada Limited (De Havilland Canada) have announced a collaboration agreement for offering Bluebox’s Blueview digital services platform as a new solution on Dash 8-400 aircraft.
This collaboration offers operators of Dash 8-400 aircraft the ability to deliver Bluebox’s powerful digital passenger experience to passengers. Blueview, deployed on the Bluebox Wow wireless streaming system, can be offered as a new discrete service on the turboprops or as a way of extending a digital passenger experience available on other aircraft in an airline’s fleet to passengers on Dash 8-400 aircraft, ensuring a consistent fleet-wide passenger experience. The feature-rich Blueview platform allows Dash 8-400 operators to earn ancillary revenue whilst they engage and entertain their passengers with digital services such as onboard retail and in-flight entertainment, delivered wirelessly to passengers’ own devices.
“We’re excited to add Blueview and Bluebox Wow to our Fleet Solutions Catalogue and to be working together to offer digital passenger experiences to Dash 8-400 operators globally, demonstrating our commitment to offering our customers innovative solutions and ensuring their passengers have the best possible in-flight experience,” said Jean-Philippe Côté, Vice-President Programs and Business Improvement, De Havilland Canada. “By partnering with Bluebox, a digital passenger experience is added to the options available to our team as they support retrofit opportunities around the world. And by providing a Service Bulletin and certification, we are able to shorten not only the engineering timescales, but the time to market for operators to benefit from delivering digital services into the hands of their passengers as well.”
“Partnering with De Havilland Canada will help us bring the digital cabin to more airlines and more passengers worldwide, just as we’ve done by deploying our solutions on Dash 8-400 fleets for ANA and Air Inuit – enabling a digital in-flight experience for passengers on regional routes served by the turboprops,” said Paul Rayson, Business Development Director, Bluebox. “Now, with De Havilland Canada actively supporting the engineering and certification of the installation of our Bluebox Wow hardware, all operators of Dash 8-400 aircraft will find the deployment process even simpler and faster. This new partnership is a testament to our commitment to offering the benefits of a digital in-flight experience to passengers in any cabin and operators of any business model and route network.”
A 2023 recipient of the PAX Tech Readership Award for Technology, Blueview is a software suite that provides both the browser-based portal through which passengers can view and access a range of digital services on board – such as onboard retail and in-flight entertainment – as well as all the underlying functionality, which ensures the secure delivery of content, third-party app integration, content management, and analytics. It is a digital eco-system offering airlines the ability to engage and entertain their passengers on board and earn ancillary revenue for the airline in the process.
Bluebox Wow helps airlines deploy digital services to passengers quickly and cost-effectively. It is award-winning hardware that delivers a Blueview digital services platform to passenger devices wirelessly in any aircraft cabin. Bluebox Wow is the size of a lunchbox – lightweight, and easily deployed in overhead lockers. It is scalable and available in a portable battery-operated version or a certified solution with a fitted partition, aircraft power, and further options such as PA pause.
