- Design inspiration rooted in the company’s core beliefs of employee-centricity and sustainability
New Delhi. 04 July 2022. Akasa Air, India’s newest airline, today unveiled the first look of its airline crew uniform, featuring a youthful and contemporary design, and colours that reflect the warm, friendly and happy personality of Akasa Air. Keeping in mind ergonomics, aesthetics and comfort, Akasa Air is the first Indian airline to have introduced custom trousers, jackets, and comfortable sneakers for its airline in-flight crew.
The uniform is inspired by the company’s core beliefs of employee centricity and sustainability. The trouser and jacket fabric has been specially made for Akasa Air, using recycled polyester fabric which is made from pet bottle plastic salvaged from marine waste. The uniform fit focuses on providing the best possible stretch to ensure employees’ comfort over their busy flight schedules. Designed by Rajesh Pratap Singh, the jacket draws inspiration from the Indian bandh gala and is forward-looking in a modern version of the garment.
Given the mobile lifestyle of crew members and long hours spent standing, Vanilla Moon designed sneakers that are light, and contain extra cushioning from heel to toe to ensure better support. In line with Akasa Air’s approach towards sustainability, the sole of the sneakers is carved from recycled rubber and manufactured without any use of plastic.
Describing the inspiration behind the uniform, Belson Coutinho, Co-Founder and Chief Marketing & Experience Officer, Akasa Air, said, “Employee centricity and sustainability are going to be at the core of everything that we do at Akasa Air. We have designed a uniform in which our team feels both proud and comfortable as they direct their energy to ensure a warm, friendly, and efficient flying experience for all our passengers”.
“These uniforms are a perfect amalgamation of style and sustainability and reflect Akasa Air’s core values. From concept to the final outcome, it has been an exciting journey for me to work on these designs and present one of the most unique, sustainable and functional uniforms of our times,” said Rajesh Pratap Singh, who worked with Akasa Air to create the uniform.
Deepika Mehra, Founder, Vanilla Moon, added, “We are delighted to share this shoe design – which is sustainably produced, functional, comfortable, gender-neutral and contemporary. The design also reflects Akasa Air’s employee-centric culture to ensure their comfort.”
Akasa Air received the delivery of its first Boeing 737 max aircraft in India on June 21. The airline is now gearing up for its commercial launch by the end of July. It will be conducting its proving flights in the first week of July to obtain the Air Operator’s Certificate (AOC) required for its commercial launch.
